Shriram Finance Launches A Multimedia Campaign To Announce The Merger

Shriram Finance a brand born out of the merger of two large non-banking financial companies (NBFC), Shriram Transport Finance Company and Shriram City Union Finance 

Shriram Finance has launched a Nationwide Multi-media brand campaign in Newspapers and digital media, on Television and social media. The objective is to highlight Shriram Finance’s intent and customer-centricity to its various stakeholders and Customers.

As a creative hook, the film is anchored by a rapper duo to keep the viewer engaged. The tone and feel are vibrant, optimistic, celebratory and new age. The TVC is directed by Santosh Sivan. 

Commenting on the brand launch campaign, Diana Monteiro, DVP – Marketing & Corporate Communications, Shriram Finance says, “Customers of rural and semi-urban India have been empowered financially by Shriram for over four decades and the rebranding exercise is to introduce the merged entity of Shriram Finance which will continue to serve our 6.7 million customers across India with new vigor. The print, TV commercial and customer success stories all are woven around our mission of keeping the customer first even as we have grown to be India’s largest retail NBFC.”

These heart-warming stories also highlight Shriram’s commitment to going that extra mile to help when its customers need it the most.

Shriram Finance extends a host of financial products and services to its customers providing vital hassle-free credit across commercial vehicles, small business enterprises, 2-wheeler, passenger vehicles, home loans, personal loans, gold loans and fixed deposits.