Reports: Mumbai Indians Brand Valued At USD 83 million

Mumbai Indians has a brand value of USD 83 million, according to Brand Finance, a global brand assessment consultancy. The report states that Mumbai Indians has seen a 4 per cent increase since 2021.

The five-time IPL champion is sponsored by a variety of well-known and international companies, including DHL, TeamViewer, Cadbury Dairy Milk, and Slice. Mumbai Indians' brand worth has increased by 99 per cent since 2009, according to Brand Finance, and has virtually doubled over the years. This demonstrates the franchise's strong brand partner portfolio, which includes well-established companies that are not geographically limited, and its trustworthiness. Its relationships have also changed as a result of long-term partnerships Mumbai Indians has forged with like-minded companies, maximising value for both brands.

Mumbai Indians also stood out as the only brand to have had growth in 2020, unaffected by the global market slowdown and sponsors' concerns about continuing to spend in sports as a result of the pandemic.