Priyanka Chopra Launches Her Brand Anomaly On Myntra

Priyanka Chopra Jonas' hair care brand, ‘Anomaly’, has been launched on Myntra.

During the launch, exciting activities will be hosted on the platform such as quizzes and engaging social media contests.

Expressing her excitement about the association with Myntra, Priyanka Chopra Jonas, Actress and Founder, Anomaly, says, "I'm looking forward to Anomaly now being available on Myntra. I am overwhelmed by the response we have received since we launched in India 3 months ago and this is in line with our commitment to making the brand more accessible to consumers across India.”

Speaking on the launch of the brand, Rahul Sachdev, Senior Director - Beauty and Personal Care, Myntra, said, “We are thrilled to announce the launch of global icon Priyanka Chopra Jonas’ brand, Anomaly, on our platform. Myntra and Anomaly at their ethos are firm advocates for the democratisation of beauty through superior quality and distinct formulas, setting it up for success with conscious hair-care enthusiasts. The launch of Anomaly on Myntra will further accelerate the demand for the brand and its impeccable products, on the back of our deeply entrenched country-wide reach and keen understanding of the upwardly mobile conscious Indian shopper.”