PGHH India's Ad & Sales Promotion Expenses Hit Rs 134 Cr In March Quarter

Procter & Gamble Hygiene and Health Care has declared the results of its fiscal year that concluded on March 31, 2024, with revenues of Rs 998 crore, up 13 per cent from the previous year. This comes on the back of its solid retail execution, a healthy portfolio and premiumisation to satisfy changing customer demands. Profit after tax (PAT) was Rs 154 crores, an operationally driven 50 per cent increase through efficiency initiatives and the product-price mix. Because of one-time tax effects in both the base and current quarters, reported earnings after taxes decreased by 6 per cent from the same period last year.

For the quarter ending March 31, 2024, the FMCG giant reported spending Rs 134.09 crore on advertising and sales promotion, up from Rs 126.70 crore in the previous quarter.

LV Vaidyanathan, managing director, Procter & Gamble Hygiene and Health Care shares, “We delivered strong top-line growth despite a challenging operating environment, driven by superior products that are delighting and serving consumers’ evolving needs."

He adds, "We remain committed to our integrated growth strategy of a focused product portfolio of daily use categories where performance drives brand choice, superiority — across product performance, packaging, brand communication, retail execution and consumer and customer value — productivity, constructive disruption, and an agile and accountable organization. We are confident that these strategies will help us navigate the mid-term and deliver balanced growth and value creation.”