Pepsico India Launches Their First NFT

Pepsi has announced the launch of its first-ever non-fungible tokens (NFTs) collection for Indian consumers.

The design team of Pepsico India in partnership with illustrator, Timea Balo has curated the designs of NFT collection for Pepsi Black. 

Pepsi will release a set of 20 NFTs minted on the Polygon blockchain.

The NFT collection is an ode to the younger generation who believes in self-expression and is deeply entrenched in technology. The NFT art collectibles are centred on the alterations around the classic Pepsi Black ‘Zero’ visual. 

The NFTs will be given away to the winners of the #PepsiBlackeffect challenge conducted on the social media platform, Moj. 

Speaking on the NFT collection, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, says, “Pepsi has always been at the forefront of cultural evolutions, globally as well as in India. Our endeavour is to transform our product as well as our narratives to align with the evolving youth. Our foray into the world of non-fungible tokens (NFTs) for Indian consumers is a testimony of the same belief. The ‘Pepsi Black Zero Sugar’ NFT collection will personify and bring alive the world of Pepsi Black by leveraging passion points that resonate the most with youngsters today such as fashion, gaming, music, social media, dance, creativity, and environment. To present an accessible opportunity to our consumers, these NFTs will be given through an engaging #PepsiBlackeffect challenge on India’s homegrown social media platform, Moj.”

Tanu Sinha, Design Director, PepsiCo India, comments, “Pepsi has strongly associated with popular culture and passion points such as music, dance, art, and environment with its legacy of disruptive narratives over the years. Pepsi’s design strategy, also, over the years, has witnessed a significant shift with the acceleration of a digital-forward and social-media-savvy world. We have evolved our design sensibilities to connect with the younger generation to further Pepsi’s mission to create a culture that propagates innovation. The launch of Pepsi’s first-ever ‘Pepsi Black Zero Sugar’ NFT collection is another step in this direction. With Pepsi Black’s ‘Zero’ sugar philosophy at its core, these collectible art NFTs have been designed keeping in mind the passion points those youngsters can connect and relate with.”