Noise Onboards Virat Kohli As Its New Brand Ambassador

Noise has roped in Virat Kohli as its new brand ambassador for their smartwatches. 

The partnership brings together the two to exemplify what it means to listen. The partnership along with the brand’s ethos of co-creation will further help deepen consumer trust and allegiance.

Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise says, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”

Virat has also always prided himself on his fitness levels, having been a key influence behind ushering in the era of super-athletes.

Virat Kohli comments, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolises our shared belief of listening to the noise within.”

Over the tenure, Virat will be involved in a robust campaign that entails all touchpoints.