Myntra Onboards Lifestyle Brand Masic

Malvika Sitlani is launching her lifestyle brand Masic on Myntra. 

The brainchild of two best friends, Malvika Sitlani and Veronica Bahl, Masic was born out of a conversation during the lockdown in 2020, with a goal to create a beauty and lifestyle brand that was filling a white space in the market of creating luxurious, yet budget-friendly self care products. 

Malvika Sitlani, Co-founder and CEO,  Masic, says, “As a young bootstrapped brand, we see the partnership with Myntra as a great opportunity to leverage the platform's massive reach to a huge pan-India base of discerning customers. In addition, Myntra is known to provide great service through its customer-friendly app, which has been a focus for Masic from its inception. With this unparalleled partnership, we aim to reach 10x more consumers, including people who may not have heard of Malvika Sitlani, the creator and would get acquainted with the brand first, which is key to sustaining Masic as a D2C Brand.”

Speaking on the launch of Masic, Rahul Sachdev, Senior Director - Beauty and Personal Care, Myntra, shares, “We are excited to launch Masic on Myntra. As a long-standing enabler of the creator ecosystem, the association with Masic is a natural extension of Myntra’s commitment to empower creator-led brands and accelerate its growth journey. Masic’s impeccable line of products coupled with Myntra’s vast experience of nurturing and scaling brands including ones from the D2C space, makes us confident of Masic’s success with personal care enthusiasts across the country.”