Media.Monks Rebrands As 'Monks', Splits into Dual Practice Powerhouse

Media.Monks, the S4 Capital brand will be rebranded as Monks, positioning itself for future growth and innovation beyond media and split into two integrated practices - marketing services and technology services. Both will utilise Monks Flow, an AI-powered platform to drive future growth and innovation.

“Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It's always been our ambition to disrupt the legacy model and today marks another important milestone in that journey,” says Sir Martin Sorrell, S4 Capital Founder and Executive Chairman.

Sorrell further said, “With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”

Monks' nine capabilities will remain intact, now streamlined into two core offerings - marketing and technology. The structure will help clients accelerate revenue growth, transformation and automation. 

Monks’ marketing services will include a comprehensive suite of creative, content, media, social and data-driven marketing solutions. These services will leverage Monks’ expertise in storytelling, audience engagement and performance marketing to deliver impactful outcomes and measurable results.

“By dropping ‘media’ from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities,” says Kate Richling, Chief Marketing Officer.

Monks’ technology services will focus on technology, user experience, product engineering, data, digital transformation and consulting. These services will emphasise building robust digital infrastructures, next-gen digital products and consumer experiences. Additionally, they will provide advanced data and analytics solutions to help clients navigate and succeed in the digital age.

“Our aim is to simplify and accelerate the possibilities of technology and creativity for our clients and that starts with streamlining our offerings and identity," says Brady Brim-DeForest, CEO, Technology Services.

Monks will implement new organisational and reporting structures to support its revamped services model in 2025.