Marks & Spencer To Initiate Creative Pitch

Clothing brand Marks & Spencer India has initiated a creative pitch, industry sources reveal. Several agencies are believed to have participated in the pitch.

Previously, the brand collaborated with Grey Group for a globally aligned campaign, notably for the 'Re-Think' campaign.

In 2018, Dentsu Isobar (now known as Dentsu Creative India) secured the digital mandate for the company. Notably, the agency was behind the 'StrapsThatRemind' campaign in 2021.