LazyPay, Meesho Collaborates To Expand Pay-Later Services To Ecommerce

LazyPay announced a collaboration with Meesho. Deepening its services in tier 2 markets and beyond, LazyPay will enable seamless and quicker checkout experiences, making transactions more efficient for shoppers.

Partnering with a company of Meesho’s scale will help LazyPay create a more robust merchant base in  ecommerce, while enhancing opportunities for small businesses to serve a wider segment of online shoppers. 

Commenting on the e-commerce partnership, Varun Vummidi, Payments Head, LazyPay, said, “Our vision is to enable every partner to extend the pay later offering for every type of purchase, big or small. With online sales in the fashion and lifestyle segments witnessing major growth in Tier 2 cities and beyond, we are thrilled to partner with Meesho to service this growing demand and offer the convenient checkout experience of LazyPay to their customers.”

Commenting on the collaboration, Utkrishta Kumar, CXO, Business, Meesho said, “At Meesho, we believe that digitisation holds the keys to building an inclusive ecommerce ecosystem. Our partnership with LazyPay will offer our consumers another efficient checkout option, making user experience on the platform even more seamless and enjoyable. As we build out a platform for the next billion users in India, this collaboration will enhance our customer-centric approach while boosting financial inclusion.”

The pandemic-triggered ecommerce boom is here to stay. With customers maturing in their adaptability and use of e-commerce platforms, they are now looking for more – more product options, greater choice of brands and a user-friendly purchasing experience. Driven by the growing mobile penetration and changing consumer behaviour, India’s ecommerce market has the potential to become the third largest in the world, with USD 350 billion by 2030.