KFC Collaborates With Nestle Maggie

KFC has collaborated with Nestle's Maggi Noodles for a new product - KFC Popcorn Bowl with Maggi. 

The mascot Colonel Sanders has headlined the latest ad for the product. 

Speaking of the collab, Moksh Chopra, General Manager, KFC India says, “Both KFC and Maggi are iconic brands that are loved by their fans. It was a matter of time before these brands came together for an iconic partnership. Adding a dash of swagger to this delectable product offering is our Colonel in his swanky avatar, as he creates this masterpiece. The Colonel’s cool moves, along with the fun chemistry of the mother-daughter duo as they dig into their KFC Popcorn Bowl Made with Maggi, surely make for an entertaining watch.

Talking about the campaign film, Ritu Sharda, Chief Creative Officer – North, Ogilvy, adds, “KFC Popcorn Maggi is a quirky KFC twist to the classic Maggi. So, for our advertising too, we wanted to do a twist on the classic. We picked up the iconic Maggi line, ‘Mummy bhook lagi’ and flipped it around – where it’s the mummy this time who is having a hunger pang. Because with a product as irresistible as this, bacche kya, mummy ko bhi bhook lag jayegi!”