Kantar Unveils Its Team For Global Connected Data Solutions

Kantar, a data and analytics company, has announced the unveiling of the Global Connected Data Solutions Team under its Profiles division.

These professionals, under the direction of Jason Dodge, the team managing director, will be committed to assisting advertisers in maximising the value of their current client (first-party) data by incorporating additional insights from Kantar's Profiles Audience Network of 160M+ panellists and other important data platforms, such as StatSocial, Dstillery, and InfoSum,to supply first-party data that is high-quality and highly permissioned for audience segmentation and media activation.Brands can use this to create installed base marketing strategies, audience segmentation and media activation plans that are more informed.

Caroline Frankum, Global Chief Executive Officer, Kantar’s Profiles division said, “Our mission is to become the indispensable brand partner for companies worldwide. A critical step to fulfilling that promise is to ensure we go above and beyond to help our clients maximise the value of the data they already have. So, besides our robust audience network and advanced antifraud technology, it made sense to create a team of experts focused on making it easier to connect data assets.”