Himalaya Continues Association With RCB; Celebrates Hard-earned Spots On Field

Himalaya Wellness has reported its continued partnership with Royal Challengers Bangalore (RCB) team, for the ongoing season of the Women’s T20 league. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field. Through this campaign Himalaya, in collaboration with 82.5 Communications, acknowledges that while no one can take these well-deserved spots, for the unwanted spots on the face, there’s Himalaya dark spot clearing turmeric face wash and face care range.

As an extension of the #TakeMySPOT campaign, Himalaya is also teaming up with the GoEqual Premier League, to celebrate women’s rightful spot in the realm of football. This collaboration isn't just about scoring goals; it's about breaking away gender stereotypes to level the playing field. By investing in grassroots football programs and engaging with local communities, schools, and professional teams to promote football, Himalaya aims to provide a much-deserved spot for every woman who dreams of being a part of this sport.

The new campaign conveys: Just like the RCB players who fight relentlessly to secure their positions on the cricket pitch, women across all walks of life have diligently carved their own spaces and earned their rightful place. While women strive hard to earn their spots, the Himalaya dark spot clearing turmeric face wash and face care range. effortlessly tackles unwanted spots on the face. The turmeric face care range harnesses the power of organically sourced turmeric that is extracted using the time-tested Ayurvedic method called Svarasa.

Unfolding in two phases, the campaign cleverly used the concept of 'spot' with a playful twist. The teaser phase, launched during the first RCB match, saw players sporting #TakeMySPOT on their caps, leaving viewers curious while sparking social conversations. A video featuring RCB star cricketers Smriti Mandhana, Richa Ghosh, and Shreyanka Patil alongside content creator Danish Sait who added a layer of humour into the video with his witty take on the 'spot' theme kept the audience guessing. This effectively amplified the campaign's message making the teaser hashtag #TakeMySpot trend no1 on Twitter during RCB’s first match. To build further excitement, the brand utilised a 360-degree strategy across radio, social media, outdoor advertising, and YouTube.

In the second phase of the campaign, the brand wittingly revealed that the spots reference was to the unwanted spots on the face that Himalaya dark spot clearing turmeric face wash and face care range. can effectively remove. This impactful reveal seamlessly tied the campaign's message to the brand. 

With this campaign, Himalaya celebrates the unwavering spirit of women who have fought hard to claim their rightful positions—on the field and in life. 

Rajesh Krishnamurthy, business director, Himalaya Wellness states, "The success of our partnership with the Women's Premier League in 2023 inspired us to continue our association in this year's edition. Along with the cricketers, we're thrilled to bring the excitement of Danish Sait's collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.

“We're confident that this year's partnership, much like last year, will not only generate excitement around the product but also continue to solidify our connection with the women’s T20 league audience,” says Ragini Hariharan, marketing director of personal care and hygiene at Himalaya.

Speaking on the occasion, Rajesh Menon, vice president and head of Royal Challengers Bangalore (RCB) adds, “We are glad to extend our partnership with Himalaya as we get into the second season. Both the brands share the same core values of inclusivity and diversity and care for the causes that matter to impact the society positively.”

Mayur Varma, CCO of 82.5 Communications expresses, “We're thrilled to unveil this campaign featuring the talented trio—Smriti Mandhana, Shreyanka Patil, Richa Ghosh—alongside the popular comic, Danish Sait. We are hopeful that the campaign's fun-filled vibe will resonate with RCB fans and Himalaya users alike.”

Naveen Raman, executive vice president and branch head at 82.5 Communications – South shares, “This collaboration is a game-changer. Bringing together RCB’s passionate fan base and Himalaya’s commitment to skincare, we’re proud to be a part of this winning partnership.”