Hershey Enables ‘Everyday Endearing Moments Of Affection’

Hershey India, a part of The Hershey Company, has unveiled new communication for its iconic brand Hershey’s Kisses chocolates, featuring brand ambassador, Shraddha Kapoor. Staying true to its brand value of enabling warm connections across relationships and moments, the new TVC is an addition to its campaign ‘Say it with a Kiss’.  

The film opens in a homely setup with a young girl planting a seed. She is seen nurturing it across different days and seasons; and develops an emotional bond with it, as the seed turns into a thriving plant. However, one day she comes home to find the plant withered, making her sad. Shraddha enters the scene and shares a Hershey’s Kisses with her, in a gesture to express affection and uplift the moment. They relish the melt-in-mouth Hershey’s Kisses chocolate and start working on repairing the plant together with fresh optimism.  

With this new film, the brand beautifully captures how Hershey’s Kisses act as a catalyst to make moments special in a household by expressing love and affection through simple actions and gestures. 

Sharing his view on the latest TVC, Ankit Desai, Marketing Director, Hershey India says, “Hershey’s Kisses proposition of ‘Say it with a Kiss’ embodies the space of building warm connections with loved ones. The iconic brand, with its indulgent taste, exclusive packaging and range of flavours, enables everyday endearing moments of affection, across relationships. The new creative is an addition to our ongoing campaign, showcasing our brand ambassador Shraddha Kapoor in yet another slice of life situation. The film highlights her relationship with the young girl, beautifully bringing alive the unspoken bond between them, with Hershey’s Kisses as the connector to brighten the moment.” 

Speaking about the new TVC Shraddha Kapoor mentions, “Super excited and kicked about the new Hershey’s Kisses TVC. I am very sure it will strike a chord with kids and adults alike and will add more flavour to the upcoming festive season. I think chocolates are dear to the child in all of us and in my opinion, Hershey’s Kisses are the most comforting and sweetest way to express affection and bond with your loved ones, be it adults or kids.” 

Speaking on the ideation of the campaign, Kunal Joshi, President, Lowe Lintas comments, “The 'Say it with a Kiss' idea positions Hershey’s Kisses as an ideal way to express emotions in moments when words and other forms of communication don't do the trick. This new piece of work expresses the idea in a new yet equally endearing and charming context. This further expands our exploration of the diverse emotional tapestry and richness of the idea and builds greater distinctiveness and memorability for Hershey’s Kisses.”