Godrej Locks & Architectural Fittings and Systems, (GLAFS) has unveiled its latest campaign, ‘#GoLiveFreely’ wherein it encourages its customers to do what they want and when they want. Being away from your home for long periods, always causes a ton of worries, especially about the safety of your home and your belongings within. Hence, it is apt for an iconic brand synonymous with #HomeSafety to advocate this message.
The campaign film shows a man with his bike exploring the mountains and capturing his love for travel because he is worry-less, as he has a safe home with locking solutions that he trusts. That is the core message that Godrej Locks continues to instil in consumer minds.
Shyam Motwani, Business Head, Godrej Locks & Architectural Fittings and Systems, states, “As a legacy brand we have always stressed the message of peace of mind by ensuring good quality products for home safety. This time instead of talking about our expertise in the field and showcasing our latest technology, we simply wanted to advocate a message. “Live Free”, encouraging our audiences to step out and explore.”