Godrej Interio Launches New Kitchen Campaign In Festive Month

Godrej & Boyce, the flagship company of the Godrej Group has unveiled a DVC as part of its new kitchen campaign. The DVC, conceptualised by Contract Advertising, highlights how Godrej Interio’s Modular Kitchens are made for the Great Indian Family. 

Aesthetically shot, the film shows how design innovations from Godrej Interio are driven by a deep understanding of the Indian consumer and their homes, lives, and aspirations. 

Commenting on the campaign, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio, says, "Kitchens play a significant role in our homes. It is a place where food goes beyond being just nourishment and becomes a vehicle of love and family bonding. We Indians are very passionate about our food and how it is prepared. And this naturally places very unique demands on the Indian kitchen."

He adds, "Godrej Interio Kitchens is well equipped to meet these demands with our deep understanding of the Indian consumer and a relentless focus on quality, thoughtful design, and innovation. This film takes us through a day in the life of a typical Indian family and highlights the myriad roles played by the kitchen in making the cooking experience easy and enjoyable."

Ayan Chakraborty, EVP and GM, Contract Mumbai, comments, "Indian cuisine is diverse. And therefore, when it comes to cooking, the needs are also quite different across India. Our strategy was based on this insight. And Godrej Interio Kitchens, with its numerous customization options, meets the needs of India's diverse Indian families."

Rahul Ghosh, SVP and ECD, Contract Mumbai, says, "Kitchens in India are a place of passion. And this campaign is about how Godrej Interio is designed to fuel that passion."

The film highlights the uniqueness of a Godrej Interio Kitchen as it takes you on a journey of cooking, from the pounding of masalas on the kitchen counter to the splashing of oil while cooking typical Indian cuisine. These adverse conditions are expertly handled by galvanised steel cabinets and boiling waterproof marine ply shutters. The film also showcases exciting innovations such as the "Active Sink with Auto Hot Soak" feature that helps pre-soak the dishes, thus making cleaning them easier, and the "Neo Smart Chimney with Cool Draft" that, along with efficiently sucking up smoke, also generates a cool air draft, thus providing a pleasant cooking experience even while roasting or frying. 

The DVC concludes with an example of optimised storage accessories that make the best use of the available storage space, echoing the closing message that "Godrej Interio Kitchens" are made "For the Great Indian Family."