Fynd, GoKwik To Provide An Integrated Checkout Solution

Fynd has partnered with e-commerce enablement platform GoKwik to provide unified shopping solutions to merchants. This partnership will enable brands like Steve Madden, Superdry, Hamleys, Mothercare, and more to achieve a seamless checkout experience, increase conversion rates and achieve maximum GMV realization. This will further enable brands to offer CoD as a payment method seamlessly and receive 100% RTO protection through GoKwik’s AI/ML-enabled algorithm.  

With this partnership, GoKwik and Fynd are building an innovative plug and play solution for e-commerce businesses. This will provide them with the functionality of offering customized checkout experiences to their customers depending on their shopping behaviour. Furthermore, businesses will also be able to map these customer behaviours and accordingly keep a check on RTO rates. The fundamental idea here is to enable best in class conversion rates to go hand in hand with a definite assurance of low RTO rates. This can be achieved by understanding the customer behaviour patterns. After analysing the patterns, a seamless experience can be provided to the good customer who will be a definite conversion and some friction can be set for seemingly high-risk customers who are likely to turn into an RTO.

Fynd is India’s largest omnichannel O2O platform that helps e-commerce businesses accelerate. Their main aim is to power delightful shopping experiences for customers everywhere, all the time. To achieve this, they have a technological solution in place that combines integrated stock visibility and tailored logistics across demand channels. Fynd brings focus back to customers and drives interactions within the brand's omnichannel ecosystem⁠—ultimately, unlocking sales and engagement.

GoKwik is an e-commerce enablement company, on a mission to democratize shopping experience and increase GMV realization for e-commerce businesses. It trusts in a ‘Merchant-First’ philosophy and uses AI/ML technologies to solve hard-hitting problems like Return to Origin (RTO) to solve & better Cash on Delivery (CoD) conversion rates for e-commerce players including D2C brands. GoKwik's checkout and UPI solutions help improve checkout conversion rates ensuring higher GMV realization, increased profitability, reduced Customer Acquisition Cost (CAC), and increased delivery rates. 

On leveraging the platform, Harsh Shah, Co-founder of Fynd, said,” Fynd is committed to providing its partners access to capabilities that can supercharge their omnichannel journey. GoKwik’s unique model focuses on solving for RTO, a key problem in online commerce. Adding GoKwik as an offering on the Fynd Platform for our partners will surely help improve the profitability of their online operations.”

On the partnership, Chirag Taneja, Founder & CEO, GoKwik said, “Conversion rates across the funnel and RTO are major pain points for any e-commerce business in India, and GoKwik is focusing on solving exactly these problems. We are very delighted to partner with team Fynd as we redraft the traditional playbook by offering personalized solutions to improve overall conversion rates, help register higher GMV with increased RoI and provide protection against risks such as RTO.”