Flipkart Revamps Brand Identity To Keep Pace With Gen Z Shoppers

Flipkart unveiled a brand refresh, introducing a new logo and revamped homepage to resonate with younger audiences and strengthen its foothold in the fast-growing quick commerce sector.

Marking its first logo update since 2015, Flipkart’s rebranding reflects its effort to appeal to mobile-first users in an evolving market. With a shift in customer demographics and the rise of younger consumers favouring quick commerce platforms, the company aims to maintain its competitive edge by modernising its image.

The refreshed logo retains Flipkart’s iconic yellow and blue colour palette but introduces softer shades and a minimalist design featuring only the brand’s initial, 'f', instead of the full name. The sleek, contemporary look is crafted to attract Gen Z shoppers whose preferences lean toward fast and streamlined solutions.

The rebranding coincides with Flipkart’s entry into quick commerce through Flipkart Minutes, a service offering rapid delivery of essentials.