Fandrum Raises Undisclosed Amount In Pre-seed Funding Round

Fandrum, Digital Fan Community SaS started by Samridhi Katyal and Vipul Chaube has raised a large pre seed round from media entrepreneur and angel investor Dr Annurag Batra.

Samridhi Katyal and Vipul Chaube are seasoned media professionals and content and business experts who have worked in senior positions in major media companies like Star India (now Disney India) and Viacom 18 for about 18 years apiece. Both of them bring a distinct expertise of the media industry, broadcast businesses, audiences, and the production and acquisition of content. Samridhi and Vipul are knowledgeable about content on various media, including digital, TV, and movies.

Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld group and Founder,exchange4media Group, talking of his investment in Fandrum, a Social Media Platform built for fans says, "I am very excited to be partnering with Fandrum and their talented teams. Their expertise in media and content makes them a valuable asset to any media platform or movie looking to enhance their relationship and engagement with fans via marketing and analytical efforts.Fans provide valuable feedback and insights that can help the industry improve and evolve. Their opinions and preferences shape the direction and content of media and entertainment products. Samridhi and Vipul and Fandrum are on a mission to democratise Fan access to celebrities while they help media platforms and content creators deepen their engagement with fans ."

Fandrum's CEO, Samridhi Katyal, expresses, "We are thrilled to have Dr Batra on board as an investor and advisor. His experience and insights will be invaluable as we continue to grow and expand our services. Fans are essential to the success and growth of the media and entertainment industry. Without fans, the industry would not have the support or resources to create and distribute content. Fans provide support and revenue for the industry through their viewership, purchases, and engagement. Fans drive ratings and box office numbers, which determine the success and profitability of media and entertainment products. They also play a crucial role in promoting and spreading awareness of media and entertainment products through word-of-mouth and social media sharing. In short, the media and entertainment industry relies on the support and engagement of fans to continue creating and delivering content that captivates and entertains audiences.”

Vipul Cahube, Co-founder Fandrum adds, "Fandrum is the solution which addresses the need of the Entertainment Industry for data. Fandrum curates imprints thus providing a channel for the industry to build a feedback loop."

Luv Ranjan, Bollywood director-producer is the third founder of Fandrum.

Fandrum is an online platform created to pair TV/Screen viewers into communities using psychographic research who have similar but not identical taste in material together to talk or play around with the content in different ways using photos, memes, gifs, short form content, and other formats. Early in 2023, Fandrum will raise a significant amount of money in order to scale up for all of the platform's stakeholders.