Disney Star Unveils 14 Major Sponsors For ICC Women’s T20 World Cup 2024

Disney Star revealed a roster of 14 sponsors for the ICC Women’s T20 World Cup 2024. This year’s tournament, showcasing the pinnacle of women’s cricket will feature a robust mix of partnerships across diverse sectors, including automotive, technology and finance.

Among the sponsors are well-known brands such as Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria and Skechers. These partnerships reflect the growing interest in women's sports and the commitment of brands to engage with a vibrant, expanding audience.

The tournament will be broadcast exclusively on the Disney Star Network and available for streaming on Disney+ Hotstar. Over the course of 17 days, ten teams will compete in 23 matches, showcasing the skills and determination of women athletes from around the globe.

Ajit Varghese, Head of Network - Ad Sales at Disney Star said, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact."

"With Disney Star’s expansive linear TV and digital coverage, we look forward to offering brands and advertisers unmatched opportunities to engage millions of passionate viewers,” he added.