Diageo Calls For Media Pitch

Close sources confirm that the alco-bev brand Diageo is looking for an agency to handle its media duties. The account size is estimated to be more than INR 350 crore. 

It is being learned that multiple agencies took part in the pitching process and that the brand is yet to reveal its final decision.

The pitching process has been active for a few months.

Since 2020, the account has been handled by Omnicom's PHD.