Dheeraj Sinha Takes The Helm As FCB Group CEO India; Rohit Ohri Goes Global

FCB made leadership changes in its India and South Asia operations. 

After an incredible eight-year tenure, Rohit Ohri, the current Group Chairman & CEO, is transitioning into a new global role as FCB Global Partner. On the other hand, Dheeraj Sinha has been appointed as the Group CEO India & South Asia and will be reporting directly to FCB Global CEO, Tyler Turnbull. 

Sinha will join FCB officially in November and will work closely with Ohri to ensure a smooth and seamless transition across the agency’s many offices, people, clients, and partners in India. 

Sinha shared his enthusiasm with BW Marketing World for taking on this new role, “FCB is a very strong agency brand, both in India and globally. I am looking forward to leading the next phase of growth and glory for the brand in India. The agency has an awesome roster of client relationships and some amazing talent. I am a big believer in the power of creativity to solve business and human problems. Add to that, the power of technology and data, and we seem to have a formidable tool at hand. I am looking forward to this journey of creativity powered by technology and data. FCB has a large suite of offerings across the spectrum that will help build this future.”

During his time as CEO of Leo Burnett South Asia and Chairman of BBH India, Sinha led significant business transformations across various agencies under Publicis Groupe. His leadership saw Leo Burnett grow substantially, nearly doubling in size and earning recognition as India's #1 and Asia's #2 agency at Cannes Lions 2023. 

Sinha is a strong advocate for the power of creativity and will leverage data and technology to drive FCB's continued success in India and the region.

Turnbull said, “Since Rohit joined FCB eight years ago, FCB India has seen tremendous success under his leadership. It was time for his next challenge, and while we can’t thank him enough for all that he has done for the agency, I’m excited to have him join our global team to put his valuable experience to work for some important upcoming projects”. He further added, “Together, we have found his successor in Dheeraj — an amazingly talented, creatively focused and driven leader who understands the economic power of creativity.” 

FCB Group India also acquired a majority stake in FCB Kinnect, the region’s leading digital-first creative agency, and recently launched FCB/SIX, its digital media, CX and performance offering, in the market. 

“The last eight years at FCB Group India have been truly amazing. My mandate was to transform the creative reputation of FCB in India. By nurturing culture and cultivating talent, we’ve been able to deliver creative excellence consistently since 2018. I’m enormously grateful to my fabulous India team for the creative and business success we have seen. Our partnership with our clients has been our true strength in this creative transformation journey. Further, with the acquisition of Kinnect and the launch of FCB/SIX in India, I believe we are now uniquely poised to power our creative work with data and technology. I’m delighted to now work on the strategic priorities of our global network with Susan and Tyler as FCB Global Partner,” said Ohri. 

This transition marks an important step in FCB's evolution, and the agency is poised for continued success under Sinha's leadership.