Dabur Debuts In Mosquito Liquid Vaporiser Market; Ropes In Kajol As Ambassador

Dabur India has debuted in the mosquito liquid vaporiser category with 'Odomos Universal Mosquito Liquid Vaporizer'. It will be available in electronic mosquito repellent machines and mosquito repellent refill which fits in all standard machines. The company has also roped in actor Kajol as the face of this brand. A series of campaigns, featuring Kajol, will be rolled out shortly to promote this product.

"We are excited to introduce Odomos Universal Mosquito Liquid Vaporizer, offering advanced protection against mosquitoes. The decision to venture into the mosquito liquid vaporizer segment comes as part of Dabur's intend to expand the total addressable market for its products. With the increasing concern over mosquito-borne diseases, Odomos Mosquito Liquid Vaporizer aims to offer effective and long-lasting protection against mosquitoes,” says Abhishek Jugran, EVP- marketing, Dabur India.

Commenting on her association with the brand Kajol comments, “I'm delighted to collaborate with Odomos, a trusted name in mosquito protection. Together, we're committed to advocating for the importance of mosquito protection and ensuring the safety and well-being of our loved ones.”

“With Kajol as our brand ambassador, we aim to amplify awareness about the importance of mosquito protection while providing consumers with a reliable solution for their needs. Renowned for her versatile acting prowess and influential persona, Kajol represents the values of Odomos - protection, trust, and reliability. Her association with the brand reinforces Dabur's dedication to delivering high-quality products that prioritise the well-being of consumers," mentions Sanath Pulikkal, head of marketing, Home Care at Dabur.