CoinSwitch Introduces New Brand Identity & Logo

CoinSwitch, a cryptocurrency investing platform, has unveiled a new brand design that features a new logo, colours, typeface, and mobile app.

The new app offers a single view while housing several asset types with a straightforward intuitive design.

With bite-sized information and visuals, the newly developed mobile app takes a content-first method to enable users to make data-backed investing decisions.

The user-friendly portions of the newly designed crypto investing software include a "portfolio" area that provides a clear picture of how the user's investments are doing.

Investors can keep track of price changes with the aid of a special "market" section.

Additionally, a "learn" area with bite-sized content enables investors to keep informed on all market knowledge in a convenient and rapid manner.

The co-founder and CEO, Ashish Singhal commented that at CoinSwitch, we want to completely transform how Indians invest their money. We are increasingly aware of the need for a more likeable visual personality as we go from a single-asset app to a wealth-tech destination.

The new design features a calming colour scheme that expresses the essence of the brand and improves the product's visual appeal: a blueish purple supplemented by darker and lighter blue tones and a vibrant, zesty lime.The warm, vibrant secondary palette will support the primary palette.