Casio India Unveils #LiveYourDream Campaign

Casio India has launched its new brand campaign called #LiveYourDream for its Casiotone range of beginner music keyboards.

The cornerstone of the campaign is a digital brand film featuring Darsheel Safary of Taare Zameen Par fame playing the role of an underdog who is able to rise in the eyes of his peers with the help of music-playing skills he has developed by learning the Casiotone.

Commenting on the campaign, Hideki Imai, MD, Casio India has said, “We want to transform young India from a music-loving to a music-playing people. And we believe that Casiotone will help us take a giant leap toward this goal. Casiotone has an uncluttered interface which makes it less overwhelming for beginners; its portability & compatibility with the Casio Music Space app means that you can start & continue the learning process anywhere – at home or in your hostel room. Also, keeping the target market in mind, the instrument has deliberately been made sleek & colorful to augment the appeal & attractiveness that a musical instrument player enjoys. Knowing to play a musical instrument is the epitome of cool and we hope that this campaign instigates Generation Z to pick up one.”