Brands Embrace Festive Time In Unique Ways

Havells Launches New Campaign For The Festive Season

Havells India Limited has launched a new version of the marketing campaign – ‘Saath ki Life, Sukoon ki Life’ focusing on its Heavy-Duty Mixer Grinder Hexo Series. The campaign has a refreshing take in addressing the additional preparation work required when extended families visit unannounced. It aims to establish the product superiority and reliability of Hexo series over other Mixer Grinders making additional chores seem less intimidating.

The key messaging of the campaign is to convey ‘no matter how many guests arrive they will always feel small in number when you have Hexo Mixer Grinder by your side’. The campaign shows a young couple entertaining a large number of family members visiting unannounced. But from Hexo’s perspective, the crowd seems small which is further creatively exaggerated by portraying them as small individuals, ultimately driving home the point of the series’ heavy-duty performance effortlessly.

Talking about the campaign, Ravindra Singh Negi, President-Electrical Consumer Durables, Havells India, said, “The home appliance industry is a constantly evolving one with new products being launched to address the evolving consumer needs. With this campaign, we aim to further elaborate the essence of togetherness and family bonding with the ongoing messaging of ‘Saath ki Life, Sukoon ki Life’. It showcases that family time can be hassle-free and fun, with the help of the Hexo range. We believe the campaign captures the essence of Havells as a brand beautifully and will help consumers connect with the larger proposition of deeper into homes.”

This campaign is a South First campaign targeted at Southern markets to establish a deeper connect with the target audience. Launching the campaign during the T20 World Cup, Havells aims at capturing a larger crowd across all mediums – television, digital and social.

Eros Now Launches A Bollywood Film Festival On Facebook

Eros Now is launching a month-long Bollywood Film Festival on Facebook Watch this Diwali. As part of this collaboration, Eros Now will premiere a movie every day from its massive library of over 12,000 Indian films and stream it on Eros Now’s Facebook page from 3rd November to 2nd December. The movies will be powered by Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem. 

Eros Now has carefully picked the movies to ensure the right balance of genres, scale, and relevance during the festive season. The list includes popular titles from the 90s and 2000s such as Tere Naam, Hum Dil De Chuke Sanam, Devdas, Cocktail, Love Aajkal to popular releases in the last decade like Shubh Mangal Savdhan, Raanjhanaa, Manmarziyaa, Vicky Donor to new releases such as Hathi Mere Sathi and more.

Commenting on the campaign, Ramakrishnan Laxman, Senior Vice President, Marketing, Eros Now says, “Our data science-led research indicates that Bollywood movies have a strong repeat watch value. And during festival season, this repeat viewing increases many folds. With people preferring to stream long-form content on their devices nowadays, this partnership with Facebook allows us to extend the joy of watching the old and new gems of Bollywood this Diwali to billions of social savvy audiences. We believe this campaign will add to the celebratory experience of Diwali in people’s life.”

Paras Sharma, Director, Media Partnerships, Meta says, “Our focus in India with Facebook Watch has been reflective of the diverse consumer tastes in the country. With movies and cinema being extremely popular with our community, we are excited to partner with Eros Now to enable fans to watch their favourite Bollywood movies on Facebook Watch. We hope this experience will enable people to share, connect and entertain themselves with content they like on Facebook.”

Vikram Tanna, Chief Operating Officer, Mzaalo says, “This industry-first initiative is a great example of democratizing the best of Bollywood content. Our association with Eros opens new avenues of user–brand experiences to drive Social Entertainment Commerce. We are certain that this unique festive partnership will pave a path for more engagement and result in further uptake of our content.”

Join India’s Biggest Diwali Party With MX TakaTak’s #TodPhodDiwali 

Short video app, MX TakaTak, adds to the festive cheer with India's Biggest Diwali Party - #TodPhodDiwali. Providing its large and diverse community with a massive opportunity to win exciting prizes - including the chance to win touchscreen tablets, the platform is asking one and all to join the party by uploading their unique video of celebrating Diwali in style. 

Be it a guide to Diwali outfits and looking your todphod best, a funny ghar ki saff safai -todphod house cleanup courtesy your mother or a video on how to celebrate Diwali responsibly - With #TodPhodDiwali, all you need to do is upload the video with the #TodPhodDiwali and commemorate this festival of lights with millions across the country. 

As a part of the challenge - creators can take inspiration from influencers like Rugees, Neetu Bisht and comedian Kiku Sharda for their content and here’s what they had to say about this fun challenge. 

Commenting on the festive campaign, Indian Comedian, Film and Television Actor Kiku Sharda said, “Short video apps have become one of the critical mediums for artists like us to connect with our fans. I'm incredibly thrilled to partner with MX TakaTak for #TodPhodDiwali, it's such a simple yet fun challenge that allows you to be yourself and celebrate this joyous festival with content across any genre of your choice. The audiences on this platform have always been encouraging and interactive, making the collaboration with the platform seamless”. 

MX TakaTak Creator, Model and Influencer, Rugees said, “You can make any video you like, be it lip-sync, food recipes, rangoli tips, Diwali prep or whichever aspect you most enjoy this season. As someone excited about Diwali every year, I am happy to be a part of the #TodPhodDiwali challenge and you can look forward to an entertaining video that I will put out soon.” 

Neetu Bisht, Indian Model and MX TakaTak Creator concluded by saying, “Topical challenges like #TodPhodDiwali by MX TakaTak allows us to bring out the best in us as content creators and I will soon be posting an engaging dance/ lip sync video that highlights the spirit of this festival. Diwali is the one time in the year that I gorge on sweets, play cards with my friends and overall get together with loved ones so we can enjoy each other’s company. I am glad to be able to extend that to my MX family as well.” 

While the pandemic will still compel consumers to largely stay at home, this year - the platform is making up for the absence of Diwali parties and aims to inspire its user base to nonetheless celebrate the festive season in style. 

Wiggles.in Urges All To Have A Pet Inclusive Diwali, Say #NoToNoise 

Wiggles.in believes in simplifying pet care backed by convenience and the first step towards creating awareness is creating content that makes pet parents and society at large think how their actions impact the lives of animals. In continuation with its efforts to promote and have a pet inclusive and animal safe festive season,  Wiggles.in, continues to encourage pet parents as well as non-pet parents to consider and include animals and pets in celebrations and festivities. Making way for a festive season that is free from anxiety, stress and aggression for pets and animals, Wiggles.in now launches its #NoToNoise Diwali campaign that focuses on ensuring that our pets and animals equally enjoy a festive season filled with cheer, positivity and happiness.  #NoToNoise is currently live on digital and social media platforms. The campaign also engages with customers and stakeholders through an experiential outreach.

Based on a simple and well-known fact that we often forget, animals have extremely sensitive hearing abilities. If they can hear a bag of treats being opened from the next room, imagine what happens when a loud firecracker is lit. According to research, dogs can hear sounds 4X stronger and louder than we can. And while we have the ability to protect ourselves from such noises, they often don’t. The #NoToNoise campaign by Wiggles.in was ideated with the intention of increasing awareness of the fact that though there has been a reduction in the bursting of crackers, it hasn’t ceased completely and that our voiceless friends still need to be protected from such loud noises & the pollution that accompanies it. The unlight-able matchbox and plantable crackers are catalysts to generate awareness and empower our loved ones to make an informed choice to say no to noise for the betterment of our pets and earth too.

Speaking on building a pet inclusive atmosphere during Diwali, Anushka Iyer, Founder and CEO, Wiggles.in, said, “What may seem like a celebration to us is certainly not a celebration for our pets. Diwali is generally the toughest period of the year for animals, not only does the noise cause anxiety and health issues but it also makes them anxious, leaving them unsettled and uncomfortable for days on end. At Wiggles.in, each one of us continues to renew our commitment to celebrate a noise-free, pet friendly and animal inclusive Diwali and we urge everyone around us to also contribute to making Diwali pet and animal safe in India. #NoToNoise is an extension of our belief that our pets deserve as much affection and care just like anyone of us. Our aim through this campaign is introducing a matchbox that doesn’t light up, which is a metaphor to remove the instrument that people generally use to burst crackers. This in turn will help light up the world for our streeties and pets while bringing about a positive change in behavior and outlook towards our pets not just for Diwali, but holistically.”