BoAt, Digitas India Host FloAtverse - India’s First K-Pop Concert In The Metaverse
boAt believes that passion lies in every street and every reel. And the talent that’s out of this world, deserves a platform that’s out of this world as well. This was the inspiration behind FloAtverse – India’s first K-Pop concert in the Metaverse.
Conceptualised and executed by boAt and Digitas India, FloAtverse tapped into Gen Z’s obsessive passion for K-culture in India, which also boasts one of the world’s largest fanbases. Headlined by upcoming K-Pop idol, Priyanka Mazumdar, the concert included a performance of “Rock with boAt” - a song created exclusively for boAtheads. The Metaverse experience was opened by actor Rashmika Mandanna and hosted by internet sensation and K-Pop fanatic Radhika Bangia. Users were also given an opportunity to participate in several experiences to win exclusive discounts as well as a chance to fly to Seoul in South Korea.
boAt’s FloAtverse K-Pop craze painted the town purple
