Bisleri Expands Presence In UAE Through Sports Partnerships
Bisleri expanded its presence in the UAE, making its products available in major retail chains, general trade outlets, restaurants and cafes. The brand and its collaborations with significant sporting events in India have extended its strategy to the UAE. Partnerships include associations with the 'Dubai Marathon' and ILT20 sports franchises like Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants and Abu Dhabi Knight Riders.
Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International said, "We are delighted to start our foray into the UAE with sporting associations such as the iconic Dubai Marathon and partnering with some of the most exciting teams - Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders. This is in continuation of the robust sports marketing programme we have built in India. This exercise has helped in strengthening the connection between Bisleri, hydration and sports as we endeavour to promote a fit and healthier lifestyle for our consumers.”
As the official Hydration Partner, Bisleri will have a crucial role in keeping players and fans hydrated during sporting events. The collaboration will be enhanced with on-ground branding, increased visibility, consumer experiences and engaging digital content with partner teams to create a lively association and fan excitement.
