Adidas Originals Drags In Ranveer Singh For Its Biggest Brand Campaign

adidas Originals has teamed up with Bollywood superstar and Brand Ambassador, Ranveer Singh to launch its biggest brand campaign of the year.

The campaign reflects on the past by paying homage to some of the most iconic and celebrated sneaker silhouettes: Superstar, Stan Smith, Forum, whilst shining the light on the future with the launch of all new NMD_V3.  

Speaking on the campaign, Sunil Gupta, Senior Director, Brand adidas, India said, “The Superstar, Stan Smith, Forum and NMD are iconic footwear franchises that not only form the foundation of adidas Originals’ history but also of street culture universally. These iconic footwear silhouettes are ubiquitous on the feet of a generation that chooses to color beyond societal conventions. And through the ‘made Originals’ campaign, we aim to celebrate the indelible canvas that these icons have left behind for next generations to build upon”.

The campaign also marks the launch of the new NMD_V3 silhouette. Built for a life in motion, the NMD V3 reimagines its own iconic heritage with a distinctly forward-thinking vision.

adidas Originals Brand Ambassador Ranveer Singh shared his thoughts on the campaign, “My journey with adidas Originals goes right back to my college days when I purchased my first pair of Superstars. Such classics have been an integral part of street culture, and they are nowhere near done making history. With this campaign, I am excited to push beyond our boundaries and usher in a new era of originality as a tribute to these iconic sneakers and especially the brand new NMD_V3 silhouette.”

The film opens with a ruminative line “If you want to know where we're headed, you need to know where we came from”, that sets the tone for a powerful, aspirational narrative that is inspired by the brand’s rich heritage and paves the path for the future. The campaign highlights the legacy of the four iconic sneakers that have created an indelible mark on street culture. From sports to hip-hop, from the 60s to present day, these silhouettes have traversed various cultural moments, and have now become lifestyle staples that are nowhere close to making history.

Gupta added that the campaign fronted by the versatile cultural youth icon and the ultimate Original, Ranveer Singh is set against a backdrop of dynamic visual language and an impactful voiceover.