Xiaomi’s New Campaign Features Anurag Kashyap & Vaani Kapoor
Redmi Note 11 Series has officially launched a new advertising campaign called #ScreenSahiTohSceneSahi in order to emphasise the importance of the Super AMOLED display.
The campaign film released across social media platforms has been conceptualised by director Anurag Kashyap and features renowned Bollywood actress Vaani Kapoor. The campaign video showcases the immersive viewing experience delivered by Redmi Note 11 Series Super AMOLED display.
With a two-pronged approach, the creative campaign builds on the message that for the stunning visuals that consumers consume on their smartphones they deserve a premium viewing experience that can only be enjoyed on a Super AMOLED screen because ‘#ScreenSahiTohSceneSahi’.
Secondly, with this creative screenplay, Xiaomi India intends to let all content producers and creators know that ‘We got you' by providing consumers with device offerings consisting of technologically innovative Super AMOLED displays.
A Xiaomi India spokesperson said, “Display technology has taken centre stage for smartphone users and continues to be one of the primary parameters in their purchase decisions. As India's No. 1 smartphone and Smart TV brand, we take pride in the fact that we understand the user requirements. With the #ScreenSahiTohSceneSahi campaign, we want to educate our consumers on the benefits of superior display technology i.e. Super AMOLED display featured in the Redmi Note 11 series. We are excited to partner with master storyteller Mr. Anurag Kashyap and Bollywood actress Vaani Kapoor to narrate this with their new-age style of storytelling. We are optimistic that through this campaign we will be able to build a preference for a superior viewing experience with the Redmi Note 11 series."
The campaign film has been created in collaboration with DDB Mudra. Commenting on the campaign, Sooraj R Pillai, Senior Creative Director, DDB Mudra said, “Content makers put their heart and soul into their craft. But, the way content is being consumed today has drastically changed. And that’s where we found an opportunity. The idea was just calling out a simple fact. That, when someone watches any content on a bad screen, they are not just doing a disservice to their own viewing experience. It’s also a disservice towards those who made them.”
