ENTOD Pharmaceuticals Launches #Pledgemyeyes Campaign

Supporting the government's National Eye Donation Fortnight, which is observed from 25 August  to 8 September every year, Entod Pharmaceuticals is organising a series of activities across the country starting today to create awareness regarding the importance of eye donation and to motivate people to donate their eyes after death.

The campaign's goal is to make every Indian feel obligated to pledge their eyes and make a real difference. Entod Pharmaceuticals is collaborating with leading ophthalmologists from around the country to celebrate and promote voluntary non-remunerated eye donation by educating the public on the necessity of eye donation. 

The initiative aims to reach out to more than 20 million people across the country, and a number of social media influencers have also pledged to extend their whole-hearted support for the noble cause.

On the occasion of the National Eye Donation Fortnight, the company will conduct eye donation awareness campaigns across the country in collaboration with the Eye Bank Association of India (EBAI).

"With this initiative, we aim to highlight that the barriers to eye donation are mostly due to misinformation and apprehensions about the proper use of the donated tissue. There are many misconceptions about different aspects of eye donation that we will address with this nationwide campaign at the grassroots level. We also recommend incorporating special lectures in schools and colleges on eye donation; educating the next generation through mass media; and making eye donation a culture, "said Nikkhil K. Masurkar, CEO, Entod Pharmaceuticals.

"Corneal transplantation is, without doubt, the most successful of all organ transplant procedures, but it is dependent on people’s willingness to pledge their eyes for donation and on close relatives' willingness to honour that pledge on the demise of the individual. Henceforth, there is a necessity for reasonable awareness concerning eye donation in the community. Awareness of adults can enlighten the community members as well as their relatives and can motivate them to eye donation, which in turn will enhance the eye donation rates, "said Padmashree Prof. Dr  S Natarajan, Founder of Aditya Jyot Eye Hospital.