63% Shoppers Make Amazon Key Destination For Product Discovery: Study

India has seen a significant change in how consumers shop, particularly in context of the present Covid pandemic's interruptions.

The style people live has been completely transformed by the internet, and this includes how we shop. The ubiquity and expanding use of the internet has boosted Indian consumers' experience with online purchasing and research.

Up to 2,000 active internet users were polled by Amazon Ads to gain a greater understanding of their online behaviour, preferences in research, and purchase habits.

According to the report, a startling 82 per cent of regular internet users frequented online buying sites in the previous six months.  Three out of every five internet users have made purchases online in the last six months.

More than three out of every five active internet users browse Amazon to explore or window shop for products, according to the survey's primary results. This equates to a total of 63 per cent of active users who make Amazon the go-to site for finding products across all categories. 

Based on the report, 34 per cent of active internet users who are looking for products begin their search on Amazon, which accounts for one in every three of them.

 A striking 72 per cent of Amazon visitors, or nearly three out of every four people, use the site as a starting point for their product searches. The study found that these users are those that begin their research after doing their primary research and/or resume their research trip.

Additionally, the study found that nearly half of the buyers, or 47 per cent, were unclear of which brand to choose when they arrived on Amazon. The primary findings reveal that, altogether, 47 per cent of consumers had thought about trying a new brand, while 5 per cent had bought a fresh product they had found on Amazon.